Media(ted) Gestures and Postmodern Subjectivity

Abstract

Wars, commercialism and Globalisation tend to locate generic identities through the language determined by print and digitextual agencies. This relationship between the signs and the human is dyadic in that it involves psychoanalytically, the conscious and the unconscious. In modern times these meld into what Donna Harroway intends by the term ‘Cyborgs’ and Peter Lunenfield’s arbitrated extension of the term in its new dimension to include–‘the dynamic nonconsciousness’. The idea of nonconsciousness has been used more broadly than intended by Lunenfield. The discursive impact on listeners and the process of cultivation and nurturing a homogenized response, through what Norman Fairclough calls mass-crafted discourse has been dealt with. Language and non language in the form of proliferating images is manipulated to meet the demands often conveniently grouping receivers in generic divisions. Plurality resolves in collective and synthetic identities.